This online advertising glossary will help you to find your way around the online advertising indusry more easly. Part of the terms were taken directly from Appnexus glossary to save me precious time. If you find inaccuracies in one of the terms or you feel like I missed an important one, please feel free to contact me.

  • PPV: Pay Per View. A payment model in which the advertiser paying for each time a user viewed their advertisement. Usually referred to full-page AD as POP or Redirect traffic.
  • Demand Side Platform (DSP): A company that allows advertising clients to buy digital media on several different selling systems or exchanges through one interface.
  • Supply Side Platform (SSP): Enables publishers to access demand from a variety of networks, exchanges, and platforms via one interface.
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